banner FLASH template files
No Comments on clicktagChoose right version:
clickTag:
clickTAG:
Google adwords and webmaster tools – new user interface
No Comments on clicktagChanged UI for Adowords and Webmaster tools.
1. Adwords – like it :) Quick keyword/placement tuning, quick BID tuning, graphs, custom table fields,… But still not enought campaign-control-usability for agencies :(
http://www.google.com/adwords/newinterface/
2. Webmaster tools – this UI is strange for me :| I want integrated webmaster-tools with analytics. :)
What’s new >>> http://www.google.com/support/webmasters/bin/answer.py?answer=139065&hl=en
google adwords auto tagging problem for analytics?
No Comments on clicktagSOME TRAFFIC FROM THE SAME ADWORD CAMPAIGN IS NOT CAMPAIGN IN G.ANALYTICS :(
I can see campaign from paid-search results only. Other sources (placement, content) are referrals (googleads.g.doubleclick.net, motors.shop.ebayco.uk and so on…).
Adwods auto-tagging is ON.
What is the problem?
Online banner campaign: Unique visitor vs clicks (CTRu vs CTR)
2 Comments on clicktagSituation: limited ad-market, high frequency, limited channels, overlapped audience and so on
Default gap between unique visitor and clicks isn’t very large UVR (CTRu) vs CTR
BUT!
Game or other interactive activity in banner generates repeated-user-clicks
For example banner with teasing game generates CTR 1,5% and UVR 1,0%
Why? : because user likes game, wants to play again, or smth. like this.
Is it OK?: ok but don’t forget – check quality of traffic and don’t trust CTR as final performance indicator for campaign creative or message.
If you pay for click – you pay for repeated click. :( Not very good. But it depends on your tactics.
Use network with CPC(u) cost per click (unique)
Or use capping, freq. limiting or other techniques too avoid overlapping.
Tags: advertising cost model > banner > campaign tracking > cost per unique visitor (CPCu > CPU) > CTR > CTRu > Impressions > internet marketing > online marketing > Unique Visitor Rate (UVR) > UVR
JPG compression
No Comments on clicktagMinimum Kbs - Maximum quality!
- Fast method: optimization in flash
- Normal method: optimization in photoshop + import to flash
Fast vs Normal – You can try fast optimization before normal, sometimes quality result is the same.
Fast optimization in flash
brutal force optimization – try first, then think :)
1. Go to library window (shortcut: CTRL+L)
2. Choose Bitmap object (JPG or PNG or GIF)
3. Double click on bitmap – Opens window with options
4. Switch to Custom and set quality rate (0-100). Try 30-50 first.
5. Test Bitmap Size and visual quality (press TEST button), check size, check visual quality
6. If quality is OK, try to reduce size again (type lower custom-quality)
7. If quality is OK press OK button, and try the same optimization steps to next bitmap
8. Re-export SWF and check new size.
9. If overall bitmap quality (during animation) is OK and new size is OK too – work finished. Else try Normal optimization in photoshop
Attention – Adobe Flash CS4 has OPTIMIZATION BUGS. >>>
After bitmap optimization try re-export SWF file and run it. If bitmaps became flickering/disappearing, you have to close FLA file then re-open it and export SWF again. >>>
Normal optimization in photoshop
Saving bitmap file : Adobe photoshop -> File -> Save for WEB (Alt+Shift+Ctrl+S)
1. Save for WEB window view
2. Try optimise
- JPEG (type)
- Quality (0-100)
- Optimized
- You can try blur (higher blur = lower quality, lower size)
- Set metadata to None (no metadata = lower file size)
Tags: adobe flash > bug > Compression > cs4 > flash > flash optimization > optimisation > optimization > size
