FLASH banner size optimization tactics
Situation: You have flash banner 728×90 Leaderboard current size=50kb, but size limit = 30kb. Usual problem ;)
Objective: minus 20kbs… OK read bellow :)
How quickly check banner size
FAST-SIZE-OPTIMIZATION (save your time first):
>70% projects have the same problem – not optimized images (bitmaps).
Check “Compress movie” in publish settings (Basic step)
To avoid this situation – use banner templates
Banner template [...]
clickTAG
clickTAG – tracking and dynamic linking variable for flash banners. (Important for online ads producers, publishers, media buying agency, online project coordinator).
clickTAG is conventional name of variable which is transporting variable for link URL between HTML and FLASH banner.
Why clickTAG
This is most common and guarantied way to track flash banner clicks
This is simple way to [...]
