FRW – Flat Rate (Week) – Ad-slot Cost for Week
FFW – Flat Fee (Week) – Ad-slot Cost of Week
Advertising model – based on time period Week.
For example you pay for 2 weeks 1.000$ - banner on site front page.
FRW = 500$week. Total 1.000$ = 500$ * 2weeks.
Simplest and oldest cost model for Internet advertising. Publishers like this model – because they know exact income of advertising, and they can plan income for future. Larger the period (for example week vs day) – larger guaranty for publisher.
Similar models: FRD – Flat Rate Day, FRM – Flat Rate Month.
FRD – Flat Rate (Day) – Ad-slot Cost for Day
FFD – Flat Fee (Day) – Ad-slot Cost of Day
Advertising model – based on time period.
For example you pay for 10 days 1000$ - banner on site front page.
FRD = 100$day. Total 100$ = 10$ * 10days.
Simplest and oldest cost model for internet advertising. Publishers like this model – because they know exact income of advertising, and they can plan income for future.
Similar models: FRW – Flat Rate Week, FRM – Flat Rate Month.
Other CS4 BUG.
BUG APPEARS: when you trying to optimize bitmap in library (changing JPG compression level).
BUG RESULT: Errorous bitmap (disappearing , flickering, blinking,…) in final SWF file or in flash preview.
SOLUTION: Save (with optimized jpg), Close (FLA with bug), Re-Open FLA, Re-publish. Result must be OK.
If you see the same problem with other JPG try again (each time this bug appears do the same operations).
This bug is old bug of cs4 (Windows XP SP3). Problem is important for banner makers.
Problem:
When flash CS4 isn’t loaded yet.
It’s impossible to open several selected FLA files - flash crashes on starting point
Nothing changed from initial CS4 release. I am using original product (not hacked/cracked), but result is the same after several updates from Adobe.
Before opening several files you must start Flash CS4. Then select several FLA files and press enter.
I DISSAPOINTED about adobe software quality. Too much bugs and too much unimportant features.
Price model of Internet advertising based on impressions. CPM is the same like CPT. This model is more similar to Flat Rate then CPC/CPA.
CPM – Cost per Mile (Cost per 1000 Impressions)
CPT – Cost Per Thousand (Cost per 1000 Impressions)
CPI – Cost Per Impression (Cost per 1 Impression)
If you are advertiser: You pay for impressions, CPM is price for 1000 impressions.
If you are publisher: You earn from ad slot position impressions.
Example:
CPM = 10$ = 1000 impressions of ad costs 10$
Default CPM is overall (not for unique user) impressions without any guaranties that user saw the ad. Impression is generated always when HTML is loaded, but user go for next page without visual impact with ad (for example ad in context and under scrolling area).
User reloading factor:
Ad-servers have/not have reload filters – if user reloads the same page several times – ads on CPM model will or not use impression pool:
| |
Ad-network/site without “reload” filter |
Ad-network/site with “reload” filter |
| User reloads the same page 100 times |
- Your ad is showed 100 times.
- Your ad’s impression pool = pool – 100 impressions.
- 1 user costs 0,1 CPM
|
- Your ad is showed 100 times but 99 impressions excluded from impression count.
- Your ad’s impression pool = pool – 1 impression.
- 1 user costs 0,001 CPM
|
