Online banner campaign: Unique visitor vs clicks (CTRu vs CTR)
CTR is higher then CTR (unique) for game-banners.
JPG compression
Fast method: optimization in flash
Normal method: optimization in photoshop + import to flash
Fast vs Normal – You can try fast optimization before normal, sometimes quality result is the same.
Banner backups (GIF/JPG) – text readability
Do you have problem: Low-readability?
Solution: Change font smoothing in photoshop.
Try this (adobe photoshop CS4 interface) and find the best smoothing option:
(None, Sharp, Crisp, Strong, Smooth)
Depending on factors like font, background, font size, font color , you have to choose the best option.
Always try different options, sometimes sharp will be too pixelated, smooth will be too blurry.
Adobe Flash Player Version Penetration December 2008
Use swf version 8 (more than 98% world wide penetration) instead of swf version 6
Always re-check technical requirements anyway!!! And don’t forget about gif/jpg backups!
for simple banners and rich media banners.
Most ad-networks support swf v8
Source: ADOBE FLASH v PENETRATION
Worldwide Ubiquity of Adobe Flash Player by Version – December 2008
