banner FLASH template files
Choose right version:
clickTag:
clickTAG:
How Online Advertisement works. Something about Banners and other forms of ads ;)
Choose right version:
clickTag:
clickTAG:
Minimum Kbs - Maximum quality!
Fast vs Normal – You can try fast optimization before normal, sometimes quality result is the same.
brutal force optimization – try first, then think :)
1. Go to library window (shortcut: CTRL+L)
2. Choose Bitmap object (JPG or PNG or GIF)
3. Double click on bitmap – Opens window with options
4. Switch to Custom and set quality rate (0-100). Try 30-50 first.
5. Test Bitmap Size and visual quality (press TEST button), check size, check visual quality
6. If quality is OK, try to reduce size again (type lower custom-quality)
7. If quality is OK press OK button, and try the same optimization steps to next bitmap
8. Re-export SWF and check new size.
9. If overall bitmap quality (during animation) is OK and new size is OK too – work finished. Else try Normal optimization in photoshop
Attention – Adobe Flash CS4 has OPTIMIZATION BUGS. >>>
After bitmap optimization try re-export SWF file and run it. If bitmaps became flickering/disappearing, you have to close FLA file then re-open it and export SWF again. >>>
Saving bitmap file : Adobe photoshop -> File -> Save for WEB (Alt+Shift+Ctrl+S)
1. Save for WEB window view
2. Try optimise
Do you have problem: Low-readability?
Solution: Change font smoothing in photoshop.
Try this (adobe photoshop CS4 interface) and find the best smoothing option:
(None, Sharp, Crisp, Strong, Smooth)
Depending on factors like font, background, font size, font color , you have to choose the best option.
Always try different options, sometimes sharp will be too pixelated, smooth will be too blurry.
Use swf version 8 (more than 98% world wide penetration) instead of swf version 6
Always re-check technical requirements anyway!!! And don’t forget about gif/jpg backups!
for simple banners and rich media banners.
Most ad-networks support swf v8
Source: ADOBE FLASH v PENETRATION
Worldwide Ubiquity of Adobe Flash Player by Version – December 2008
Most common clickTAG version:
on (release) {
getURL (_root.clickTAG, “_blank”);
}
clickTag version:
on (release) {
getURL (_root.clickTag, “_blank”);
}
clicktag version:
on (release) {
getURL (_root.clicktag, “_blank”);
}
For advanced flash user:
_root prefix – because clickTAG is set in root level, using root you are safe in case you use button in other movieclip or level.
Always use on (release) - because on(press) will be blocked by browser
“_blank” - most requirements notes blank as default rule. If you have free of choice – use blank when ad is served on other site then landing page. But you can use “_self” if ad directs to same domain (inner ad-campaign)