banner FLASH template files
Choose right version:
clickTag:
clickTAG:
JPG compression
Minimum Kbs - Maximum quality!
- Fast method: optimization in flash
- Normal method: optimization in photoshop + import to flash
Fast vs Normal – You can try fast optimization before normal, sometimes quality result is the same.
Fast optimization in flash
brutal force optimization – try first, then think :)
1. Go to library window (shortcut: CTRL+L)
2. Choose Bitmap object (JPG or PNG or GIF)
3. Double click on bitmap – Opens window with options
4. Switch to Custom and set quality rate (0-100). Try 30-50 first.
5. Test Bitmap Size and visual quality (press TEST button), check size, check visual quality
6. If quality is OK, try to reduce size again (type lower custom-quality)
7. If quality is OK press OK button, and try the same optimization steps to next bitmap
8. Re-export SWF and check new size.
9. If overall bitmap quality (during animation) is OK and new size is OK too – work finished. Else try Normal optimization in photoshop
Attention – Adobe Flash CS4 has OPTIMIZATION BUGS. >>>
After bitmap optimization try re-export SWF file and run it. If bitmaps became flickering/disappearing, you have to close FLA file then re-open it and export SWF again. >>>
Normal optimization in photoshop
Saving bitmap file : Adobe photoshop -> File -> Save for WEB (Alt+Shift+Ctrl+S)
1. Save for WEB window view
2. Try optimise
- JPEG (type)
- Quality (0-100)
- Optimized
- You can try blur (higher blur = lower quality, lower size)
- Set metadata to None (no metadata = lower file size)
Banner backups (GIF/JPG) – text readability
Do you have problem: Low-readability?
Solution: Change font smoothing in photoshop.
Try this (adobe photoshop CS4 interface) and find the best smoothing option:
Choose font smoothing
(None, Sharp, Crisp, Strong, Smooth)
Depending on factors like font, background, font size, font color , you have to choose the best option.
Closer look
Always try different options, sometimes sharp will be too pixelated, smooth will be too blurry.
Adobe Flash Player Version Penetration December 2008
Use swf version 8 (more than 98% world wide penetration) instead of swf version 6
Always re-check technical requirements anyway!!! And don’t forget about gif/jpg backups!
for simple banners and rich media banners.
Most ad-networks support swf v8
Source: ADOBE FLASH v PENETRATION
Worldwide Ubiquity of Adobe Flash Player by Version – December 2008
ClickTAG flash CS4/MX/CS3 action script (AS1, AS2)
VIDEO: how to put clickTAG in CS4 Flash version
Most common clickTAG version:
on (release) {
getURL (_root.clickTAG, “_blank”);
}
clickTag version:
on (release) {
getURL (_root.clickTag, “_blank”);
}
clicktag version:
on (release) {
getURL (_root.clicktag, “_blank”);
}
For advanced flash user:
_root prefix – because clickTAG is set in root level, using root you are safe in case you use button in other movieclip or level.
Always use on (release) - because on(press) will be blocked by browser
“_blank” - most requirements notes blank as default rule. If you have free of choice – use blank when ad is served on other site then landing page. But you can use “_self” if ad directs to same domain (inner ad-campaign)