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clicktager default | Online Advertising & Marketing Proffesional blog

How Online Advertisement works. Something about Banners and other forms of ads ;)

clicktag vs direct link method

Differences:

clickTAG method action script example:

getURL(clickTAG,”_blank”);

Hard-coded (direct link) method example:

getURL(“http://www.domain.com/xxxx”,”_blank”);

  (clicktag) method Hardcoded (direct) link method
Warnings: Warning:  

You must know exact syntax for clicktag variable and/or code part for clicktag.

Now additional warnings, just put getURL with URL
TO TRACK clicks on flash banners.
(To track impressions and clicks ad-server have to intercept click event)
YES
Click -> clickTAG value -> ad-server track -> ad-server redirect -> landing page
NO
Click -> URL -> landing page
Quick/simple link change .
(if you want to change landing page during campaign)
Yes
You can change value on ad-server
No    
(you have to change SWFs)
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How to Arrange Images in Library

Filed under: Banners production, clicktager default — Tags: , , , — clickTAGer @ 1:25 am

For easy controling bitmaps in your library you can rearrange bitmap-objects sorting by type.

Objective -> quick sort by object type.

1. Initial setting for library – there is no “Type” bar. 

resize_library_01

2. Resize library till you can see “Type”

resize_library_02

3. Drag and drop -> near field “Name”

resize_library_03

4. Sort by “Type”.

resize_library_04

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clickTAG

Filed under: Glossary, clicktager default — Tags: , , — clickTAGer @ 7:00 am 2009/01/27

clickTAG – tracking and dynamic linking variable for flash banners. (Important for online ads producers, publishers, media buying  agency, online project coordinator).

clickTAG is conventional name of variable which is transporting variable for link URL between HTML and FLASH banner. 

Why clickTAG 

  • This is most common and guarantied way to track flash banner clicks
  • This is simple way to change landing page link for overal online campaign (without reproducing flash banners)

If you can’t track clicks on banners – you can’t see real performance from ad-serving platform. Click Rate (CTR) is one of basic banner measures.

clickTAG is variable (in _root banner level). It stores external (not hard-coded in flash) link for tracking clicks.
clickTAG is case sensitive. This means that producers have to check right syntax for each ad-network/site.

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Hello from clicktag’er ;)

Filed under: clicktager default — clickTAGer @ 12:25 pm 2008/12/16

clikTAG is for tracking :) Later I’ll post tips about all this sh*** ;)

  • Objectives of online ad campaign
  • Creation steps
  • Production steps
  • Optimisation steps
  • Ready for publishing
  • Forms of online ads
  • Possibilities of online ads
  • Banner templates
  • etc
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