Google adwords and webmaster tools – new user interface
Changed UI for Adowords and Webmaster tools.
1. Adwords – like it :) Quick keyword/placement tuning, quick BID tuning, graphs, custom table fields,… But still not enought campaign-control-usability for agencies :(
http://www.google.com/adwords/newinterface/
2. Webmaster tools – this UI is strange for me :| I want integrated webmaster-tools with analytics. :)
What’s new >>> http://www.google.com/support/webmasters/bin/answer.py?answer=139065&hl=en
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google adwords auto tagging problem for analytics?
SOME TRAFFIC FROM THE SAME ADWORD CAMPAIGN IS NOT CAMPAIGN IN G.ANALYTICS :(
I can see campaign from paid-search results only. Other sources (placement, content) are referrals (googleads.g.doubleclick.net, motors.shop.ebayco.uk and so on…).
Adwods auto-tagging is ON.
What is the problem?
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Online banner campaign: Unique visitor vs clicks (CTRu vs CTR)
CTR is higher then CTR (unique) for game-banners.
CTR – Click Through Rate
Click-Through-Rate (CTR)
The number of times a link is clicked on divided by the number of impressions. Main Performance Indicator for Online ads.
For example CTR 1% = 1000 impressions and 10 clicks
CTR = clicks/Impressions*100
Or simple formula in excel:
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Banner Burnout = Decreasing CTR
Banner (ad slot) CTR is down after time. Why?
