Online banner campaign: Unique visitor vs clicks (CTRu vs CTR)

CTR is higher then CTR (unique) for game-banners.

Banner Burnout = Decreasing CTR

Banner (ad slot) CTR is down after time. Why?

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• banner FLASH template files
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• Online banner campaign: Unique visitor vs clicks (CTRu vs CTR)
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• Adobe Flash Player Version Penetration December 2008
• CTR – Click Through Rate
• Banner Burnout = Decreasing CTR
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