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CTR – Click Through Rate

Posted on | February 20, 2009 | No Comments

Click-Through-Rate (CTR)

The number of times a link is clicked on divided by the number of impressions. Main Performance Indicator for Online ads.

For example CTR 1%  =  1000 impressions and 10 clicks

CTR = clicks/Impressions*100

 

Or simple formula in excel:

ctr_excel_formula_1

Excel formula

 

ctr_excel_formula_2

 

ctr_excel_formula_3

 

ctr_excel_formula_4

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Category: Glossary, online marketing advertisement
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