CTR – Click Through Rate
Posted on | February 20, 2009 | No Comments
Click-Through-Rate (CTR)
The number of times a link is clicked on divided by the number of impressions. Main Performance Indicator for Online ads.
For example CTR 1% = 1000 impressions and 10 clicks
CTR = clicks/Impressions*100
Or simple formula in excel:
Category: Glossary, online marketing advertisement
Tags: ad-network > ad-server > advertising cost model > CPA > CPC > CPL > CPM > CPT > CTR > google adwords
Tags: ad-network > ad-server > advertising cost model > CPA > CPC > CPL > CPM > CPT > CTR > google adwords
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