Online Advertising & Marketing Proffesional blog

banner FLASH template files

clickTAGer — Wed, 03 Jun 2009 12:39:44 +0000

Choose right version: clickTag: 728×90_clickTag_cs3.fla 728×90_clickTag_cs4.fla clickTAG: 728×90_clickTAG_cs3.fla 728×90_clickTAG_cs4.fla

Google adwords and webmaster tools – new user interface

clickTAGer — Wed, 13 May 2009 11:10:33 +0000

Changed UI for Adowords and Webmaster tools. 1. Adwords – like it :) Quick keyword/placement tuning, quick BID tuning, graphs, custom table fields,… But still not enought campaign-control-usability for agencies :( http://www.google.com/adwords/newinterface/ 2. Webmaster tools – this UI is strange for me :| I want integrated webmaster-tools with analytics. :) What’s new >>> http://www.google.com/support/webmasters/bin/answer.py?answer=139065&hl=en

google adwords auto tagging problem for analytics?

clickTAGer — Fri, 08 May 2009 13:24:06 +0000

SOME TRAFFIC FROM THE SAME ADWORD CAMPAIGN IS NOT CAMPAIGN IN G.ANALYTICS :( I can see campaign from paid-search results only. Other sources (placement, content) are referrals (googleads.g.doubleclick.net, motors.shop.ebayco.uk and so on…). Adwods auto-tagging is ON. What is the problem?

Online banner campaign: Unique visitor vs clicks (CTRu vs CTR)

clickTAGer — Thu, 30 Apr 2009 13:09:23 +0000

CTR is higher then CTR (unique) for game-banners.

JPG compression

clickTAGer — Wed, 22 Apr 2009 07:24:04 +0000

Fast method: optimization in flash Normal method: optimization in photoshop + import to flash Fast vs Normal - You can try fast optimization before normal, sometimes quality result is the same.

Banner backups (GIF/JPG) – text readability

clickTAGer — Wed, 15 Apr 2009 15:46:56 +0000

Do you have problem: Low-readability? Solution: Change font smoothing in photoshop. Try this (adobe photoshop CS4 interface) and find the best smoothing option: (None, Sharp, Crisp, Strong, Smooth) Depending on factors like font, background, font size, font color , you have to choose the best option. Always try different options, sometimes sharp will be too pixelated, smooth will be too blurry.

Adobe Flash Player Version Penetration December 2008

clickTAGer — Wed, 15 Apr 2009 13:49:38 +0000

Use swf version 8 (more than 98% world wide penetration) instead of swf version 6 Always re-check technical requirements anyway!!! And don’t forget about gif/jpg backups! for simple banners and rich media banners. Most ad-networks support swf v8 Source: ADOBE FLASH v PENETRATION Worldwide Ubiquity of Adobe Flash Player by Version – December 2008

CTR – Click Through Rate

clickTAGer — Thu, 19 Feb 2009 18:34:38 +0000

Click-Through-Rate (CTR) The number of times a link is clicked on divided by the number of impressions. Main Performance Indicator for Online ads. For example CTR 1% = 1000 impressions and 10 clicks CTR = clicks/Impressions*100 Or simple formula in excel:

Banner Burnout = Decreasing CTR

clickTAGer — Thu, 19 Feb 2009 15:52:09 +0000

Banner (ad slot) CTR is down after time. Why?

ClickTAG flash CS4/MX/CS3 action script (AS1, AS2)

clickTAGer — Tue, 17 Feb 2009 15:34:13 +0000

VIDEO: how to put clickTAG in CS4 Flash version Most common clickTAG version: on (release) { getURL (_root.clickTAG, “_blank”); } clickTag version: on (release) { getURL (_root.clickTag, “_blank”); } clicktag version: on (release) { getURL (_root.clicktag, “_blank”); } For advanced flash user: _root prefix – because clickTAG is set in root level, using root you are safe in case you use button in other [...]