Online Advertising & Marketing Proffesional blog

banner FLASH template files

Choose right version: clickTag: 728×90_clickTag_cs3.fla 728×90_clickTag_cs4.fla clickTAG: 728×90_clickTAG_cs3.fla 728×90_clickTAG_cs4.fla

Google adwords and webmaster tools – new user interface

Changed UI for Adowords and Webmaster tools. 1. Adwords – like it :) Quick keyword/placement tuning, quick BID tuning, graphs, custom table fields,… But still not enought campaign-control-usability for agencies :( http://www.google.com/adwords/newinterface/ 2. Webmaster tools – this UI is strange for me :| I want integrated webmaster-tools with analytics. :) What’s new >>> http://www.google.com/support/webmasters/bin/answer.py?answer=139065&hl=en

google adwords auto tagging problem for analytics?

SOME TRAFFIC FROM THE SAME ADWORD CAMPAIGN IS NOT CAMPAIGN IN G.ANALYTICS :( I can see campaign from paid-search results only. Other sources (placement, content) are referrals (googleads.g.doubleclick.net, motors.shop.ebayco.uk and so on…). Adwods auto-tagging is ON. What is the problem?

Online banner campaign: Unique visitor vs clicks (CTRu vs CTR)

CTR is higher then CTR (unique) for game-banners.

JPG compression

Fast method: optimization in flash Normal method: optimization in photoshop + import to flash Fast vs Normal - You can try fast optimization before normal, sometimes quality result is the same.

Banner backups (GIF/JPG) – text readability

Do you have problem: Low-readability? Solution: Change font smoothing in photoshop. Try this (adobe photoshop CS4 interface) and find the best smoothing option: (None, Sharp, Crisp, Strong, Smooth) Depending on factors like font, background, font size, font color , you have to choose the best option. Always try different options, sometimes sharp will be too pixelated, smooth will be too blurry.

Adobe Flash Player Version Penetration December 2008

Use swf version 8 (more than 98% world wide penetration) instead of swf version 6 Always re-check technical requirements anyway!!! And don’t forget about gif/jpg backups! for simple banners and rich media banners. Most ad-networks support swf v8 Source: ADOBE FLASH v PENETRATION Worldwide Ubiquity of Adobe Flash Player by Version – December 2008

CTR – Click Through Rate

Click-Through-Rate (CTR) The number of times a link is clicked on divided by the number of impressions. Main Performance Indicator for Online ads. For example CTR 1% = 1000 impressions and 10 clicks CTR = clicks/Impressions*100 Or simple formula in excel:

Banner Burnout = Decreasing CTR

Banner (ad slot) CTR is down after time. Why?

ClickTAG flash CS4/MX/CS3 action script (AS1, AS2)

VIDEO: how to put clickTAG in CS4 Flash version Most common clickTAG version: on (release) { getURL (_root.clickTAG, “_blank”); } clickTag version: on (release) { getURL (_root.clickTag, “_blank”); } clicktag version: on (release) { getURL (_root.clicktag, “_blank”); } For advanced flash user: _root prefix – because clickTAG is set in root level, using root you are safe in case you use button in other [...]