FRD/FFD – Flat Rate (Day)/Flat Fee (Day)
FRD – Flat Rate (Day) – Ad-slot Cost for Day
FFD – Flat Fee (Day) – Ad-slot Cost of Day
Advertising model – based on time period.
For example you pay for 10 days 1000$ - banner on site front page.
FRD = 100$day. Total 100$ = 10$ * 10days.
Simplest and oldest cost model for internet advertising. Publishers like this model – because they know exact income of advertising, and they can plan income for future.
Similar models: FRW – Flat Rate Week, FRM – Flat Rate Month.
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