FRM/FFM – Flat Rate (Month)/Flat Fee (Month)
FRM – Flat Rate (Month) – Ad-slot Cost for Month
FFM – Flat Fee (Month) – Ad-slot Cost for Month
Advertising model – based on time period Month.
For example you pay for 2 months 10.000$ - banner on site – start page + internal pages.
FRM = 5.000$month. Total 10.000$= 5.000$ * 2months.
Simplest and oldest cost model for Internet advertising. Publishers like this model – because they know exact income of advertising, and they can plan income for future. Larger the period (for example month vs week) – larger guaranty for publisher.
Similar models: FRD – Flat Rate Day, FRW – Flat Rate Week.
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