FRW/FFW – Flat Rate (Week)/Flat Fee (Week)
FRW – Flat Rate (Week) – Ad-slot Cost for Week
FFW – Flat Fee (Week) – Ad-slot Cost of Week
Advertising model – based on time period Week.
For example you pay for 2 weeks 1.000$ - banner on site front page.
FRW = 500$week. Total 1.000$ = 500$ * 2weeks.
Simplest and oldest cost model for Internet advertising. Publishers like this model – because they know exact income of advertising, and they can plan income for future. Larger the period (for example week vs day) – larger guaranty for publisher.
Similar models: FRD – Flat Rate Day, FRM – Flat Rate Month.
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