Online Advertising & Marketing Proffesional blog » ad-server

CTR – Click Through Rate

clickTAGer — Thu, 19 Feb 2009 18:34:38 +0000

Click-Through-Rate (CTR) The number of times a link is clicked on divided by the number of impressions. Main Performance Indicator for Online ads. For example CTR 1% = 1000 impressions and 10 clicks CTR = clicks/Impressions*100 Or simple formula in excel: Share and Enjoy:

Banner Burnout = Decreasing CTR

clickTAGer — Thu, 19 Feb 2009 15:52:09 +0000

Banner (ad slot) CTR is down after time. Why?

ClickTAG flash CS4/MX/CS3 action script (AS1, AS2)

clickTAGer — Tue, 17 Feb 2009 15:34:13 +0000

VIDEO: how to put clickTAG in CS4 Flash version Most common clickTAG version: on (release) { getURL (_root.clickTAG, “_blank”); } clickTag version: on (release) { getURL (_root.clickTag, “_blank”); } clicktag version: on (release) { getURL (_root.clicktag, “_blank”); } For advanced flash user: _root prefix – because clickTAG is set in root level, using root you are safe in case you use button in other [...]

CPO: Cost Per Order = Total Commission/sales.

clickTAGer — Tue, 17 Feb 2009 15:14:02 +0000

CPO: Cost Per Order = Total Commission/sales. Share and Enjoy:

FRM/FFM – Flat Rate (Month)/Flat Fee (Month)

clickTAGer — Wed, 11 Feb 2009 07:34:17 +0000

FRM – Flat Rate (Month) – Ad-slot Cost for Month FFM – Flat Fee (Month) – Ad-slot Cost for Month Advertising model – based on time period Month. For example you pay for 2 months 10.000$ - banner on site – start page + internal pages. FRM = 5.000$month. Total 10.000$= 5.000$ * 2months. Simplest and oldest cost model for Internet [...]

FRW/FFW – Flat Rate (Week)/Flat Fee (Week)

clickTAGer — Wed, 11 Feb 2009 07:29:05 +0000

FRW – Flat Rate (Week) – Ad-slot Cost for Week FFW – Flat Fee (Week) – Ad-slot Cost of Week Advertising model – based on time period Week. For example you pay for 2 weeks 1.000$ - banner on site front page. FRW = 500$week. Total 1.000$ = 500$ * 2weeks. Simplest and oldest cost model for Internet advertising. Publishers [...]

FRD/FFD – Flat Rate (Day)/Flat Fee (Day)

clickTAGer — Wed, 11 Feb 2009 07:25:18 +0000

FRD – Flat Rate (Day) – Ad-slot Cost for Day FFD – Flat Fee (Day) – Ad-slot Cost of Day Advertising model – based on time period. For example you pay for 10 days 1000$ - banner on site front page. FRD = 100$day. Total 100$ = 10$ * 10days. Simplest and oldest cost model for internet advertising. Publishers like [...]

CPM – Cost per Mile (CPT – cost per thousand)

clickTAGer — Sun, 08 Feb 2009 13:45:04 +0000

Price model of Internet advertising based on impressions. CPM is the same like CPT. This model is more similar to Flat Rate then CPC/CPA. CPM – Cost per Mile (Cost per 1000 Impressions) CPT – Cost Per Thousand (Cost per 1000 Impressions) CPI – Cost Per Impression (Cost per 1 Impression) If you are advertiser: You pay for impressions, CPM is price [...]

clicktag vs direct link method

clickTAGer — Tue, 03 Feb 2009 13:57:14 +0000

Differences: clickTAG method action script example: getURL(clickTAG,”_blank”); Hard-coded (direct link) method example: getURL(“http://www.domain.com/xxxx”,”_blank”); (clicktag) method Hardcoded (direct) link method Warnings: Warning: You must know exact syntax for clicktag variable and/or code part for clicktag. Now additional warnings, just put getURL with URL TO TRACK clicks on flash banners. (To track impressions and clicks ad-server have to intercept click event) YES Click -> clickTAG value -> ad-server track [...]