Online banner campaign: Unique visitor vs clicks (CTRu vs CTR)
CTR is higher then CTR (unique) for game-banners.
CTR – Click Through Rate
Click-Through-Rate (CTR)
The number of times a link is clicked on divided by the number of impressions. Main Performance Indicator for Online ads.
For example CTR 1% = 1000 impressions and 10 clicks
CTR = clicks/Impressions*100
Or simple formula in excel:
Share and Enjoy:
Banner Burnout = Decreasing CTR
Banner (ad slot) CTR is down after time. Why?
CPO: Cost Per Order = Total Commission/sales.
CPO: Cost Per Order = Total Commission/sales.
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FRM/FFM – Flat Rate (Month)/Flat Fee (Month)
FRM – Flat Rate (Month) – Ad-slot Cost for Month
FFM – Flat Fee (Month) – Ad-slot Cost for Month
Advertising model – based on time period Month.
For example you pay for 2 months 10.000$ - banner on site – start page + internal pages.
FRM = 5.000$month. Total 10.000$= 5.000$ * 2months.
Simplest and oldest cost model for Internet [...]
