Online Advertising & Marketing Proffesional blog

FRW – Flat Rate (Week) – Ad-slot Cost for Week

FFW – Flat Fee (Week) – Ad-slot Cost of Week

Advertising model – based on time period Week.

For example you pay for 2 weeks 1.000$  - banner on site front page.

FRW = 500$week. Total 1.000$  = 500$ * 2weeks.

Simplest and oldest cost model for Internet advertising. Publishers like this model – because they know exact income of advertising, and they can plan income for future. Larger the period (for example week vs day) – larger guaranty for publisher.

Similar models: FRD – Flat Rate Day, FRM – Flat Rate Month.

FRD – Flat Rate (Day) – Ad-slot Cost for Day

FFD – Flat Fee (Day) – Ad-slot Cost of Day

Advertising model – based on time period.

For example you pay for 10 days 1000$  - banner on site front page.

FRD = 100$day. Total 100$  = 10$ * 10days.

Simplest and oldest cost model for internet advertising. Publishers like this model – because they know exact income of advertising, and they can plan income for future. 

Similar models: FRW – Flat Rate Week, FRM – Flat Rate Month.