Online banner campaign: Unique visitor vs clicks (CTRu vs CTR)
CTR is higher then CTR (unique) for game-banners.
Adobe Flash Player Version Penetration December 2008
Use swf version 8 (more than 98% world wide penetration) instead of swf version 6
Always re-check technical requirements anyway!!! And don’t forget about gif/jpg backups!
for simple banners and rich media banners.
Most ad-networks support swf v8
Source: ADOBE FLASH v PENETRATION
Worldwide Ubiquity of Adobe Flash Player by Version – December 2008
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Banner Burnout = Decreasing CTR
Banner (ad slot) CTR is down after time. Why?
ClickTAG flash CS4/MX/CS3 action script (AS1, AS2)
VIDEO: how to put clickTAG in CS4 Flash version
Most common clickTAG version:
on (release) {
getURL (_root.clickTAG, “_blank”);
}
clickTag version:
on (release) {
getURL (_root.clickTag, “_blank”);
}
clicktag version:
on (release) {
getURL (_root.clicktag, “_blank”);
}
For advanced flash user:
_root prefix – because clickTAG is set in root level, using root you are safe in case you use button in other [...]
CPO: Cost Per Order = Total Commission/sales.
CPO: Cost Per Order = Total Commission/sales.
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