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Banner | Online Advertising & Marketing Proffesional blog - Part 2

How Online Advertisement works. Something about Banners and other forms of ads ;)

FRM/FFM – Flat Rate (Month)/Flat Fee (Month)

FRM – Flat Rate (Month) – Ad-slot Cost for Month

FFM – Flat Fee (Month) – Ad-slot Cost for Month

Advertising model – based on time period Month.

For example you pay for 2 months 10.000$  - banner on site – start page + internal pages.

FRM = 5.000$month. Total 10.000$= 5.000$ * 2months.

Simplest and oldest cost model for Internet advertising. Publishers like this model – because they know exact income of advertising, and they can plan income for future. Larger the period (for example month vs week) – larger guaranty for publisher.

Similar models: FRD – Flat Rate DayFRW – Flat Rate Week.

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FRW/FFW – Flat Rate (Week)/Flat Fee (Week)

FRW – Flat Rate (Week) – Ad-slot Cost for Week

FFW – Flat Fee (Week) – Ad-slot Cost of Week

Advertising model – based on time period Week.

For example you pay for 2 weeks 1.000$  - banner on site front page.

FRW = 500$week. Total 1.000$  = 500$ * 2weeks.

Simplest and oldest cost model for Internet advertising. Publishers like this model – because they know exact income of advertising, and they can plan income for future. Larger the period (for example week vs day) – larger guaranty for publisher.

Similar models: FRD – Flat Rate Day, FRM – Flat Rate Month.

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FRD/FFD – Flat Rate (Day)/Flat Fee (Day)

FRD – Flat Rate (Day) – Ad-slot Cost for Day

FFD – Flat Fee (Day) – Ad-slot Cost of Day

Advertising model – based on time period.

For example you pay for 10 days 1000$  - banner on site front page.

FRD = 100$day. Total 100$  = 10$ * 10days.

Simplest and oldest cost model for internet advertising. Publishers like this model – because they know exact income of advertising, and they can plan income for future. 

Similar models: FRW – Flat Rate Week, FRM – Flat Rate Month.

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Flash cs4 bug. jpg optimizing (bitmap)

Filed under: Banners production, CS4 BUGS — Tags: , , , , , , , , , , , — clickTAGer @ 3:01 am 2009/02/10

Other CS4 BUG.

BUG APPEARS: when you trying to optimize bitmap in library (changing JPG compression level).

BUG RESULT: Errorous bitmap  (disappearing , flickering, blinking,…) in final SWF file or in flash preview.

SOLUTION: Save (with optimized jpg), Close (FLA with bug), Re-Open FLA, Re-publish. Result must be OK.

If you see the same problem with other JPG try again (each time this bug appears do the same operations).

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CS4 bug – open several fla files :(

Filed under: Banners production, CS4 BUGS — Tags: , , , , , , — clickTAGer @ 8:03 pm 2009/02/08

This bug is old bug of cs4 (Windows XP SP3). Problem is important for banner makers.

Problem:

When flash CS4 isn’t loaded yet.

It’s impossible to open several selected FLA files  - flash crashes on starting point

adobe_flash_cs4_bug

Nothing changed from initial CS4 release. I am using original product (not hacked/cracked), but result is the same after several updates from Adobe.

Before opening several files you must start Flash CS4. Then select several FLA files and press enter.

I DISSAPOINTED about adobe software quality. Too much bugs and too much unimportant features.

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