FRW – Flat Rate (Week) – Ad-slot Cost for Week
FFW – Flat Fee (Week) – Ad-slot Cost of Week
Advertising model – based on time period Week.
For example you pay for 2 weeks 1.000$ - banner on site front page.
FRW = 500$week. Total 1.000$ = 500$ * 2weeks.
Simplest and oldest cost model for Internet advertising. Publishers like this model – because they know exact income of advertising, and they can plan income for future. Larger the period (for example week vs day) – larger guaranty for publisher.
Similar models: FRD – Flat Rate Day, FRM – Flat Rate Month.
FRD – Flat Rate (Day) – Ad-slot Cost for Day
FFD – Flat Fee (Day) – Ad-slot Cost of Day
Advertising model – based on time period.
For example you pay for 10 days 1000$ - banner on site front page.
FRD = 100$day. Total 100$ = 10$ * 10days.
Simplest and oldest cost model for internet advertising. Publishers like this model – because they know exact income of advertising, and they can plan income for future.
Similar models: FRW – Flat Rate Week, FRM – Flat Rate Month.
Price model of Internet advertising based on impressions. CPM is the same like CPT. This model is more similar to Flat Rate then CPC/CPA.
CPM – Cost per Mile (Cost per 1000 Impressions)
CPT – Cost Per Thousand (Cost per 1000 Impressions)
CPI – Cost Per Impression (Cost per 1 Impression)
If you are advertiser: You pay for impressions, CPM is price for 1000 impressions.
If you are publisher: You earn from ad slot position impressions.
Example:
CPM = 10$ = 1000 impressions of ad costs 10$
Default CPM is overall (not for unique user) impressions without any guaranties that user saw the ad. Impression is generated always when HTML is loaded, but user go for next page without visual impact with ad (for example ad in context and under scrolling area).
User reloading factor:
Ad-servers have/not have reload filters – if user reloads the same page several times – ads on CPM model will or not use impression pool:
| |
Ad-network/site without “reload” filter |
Ad-network/site with “reload” filter |
| User reloads the same page 100 times |
- Your ad is showed 100 times.
- Your ad’s impression pool = pool – 100 impressions.
- 1 user costs 0,1 CPM
|
- Your ad is showed 100 times but 99 impressions excluded from impression count.
- Your ad’s impression pool = pool – 1 impression.
- 1 user costs 0,001 CPM
|
If you are newbie – don’t forget!
clicktag syntax is different for different sites/ad-networks
Different syntax: clicktag, clickTag, clickTAG,…
Most common syntax are:
clickTAG and clickTag
rare versions:
ClickTag, ClickTAG, clicktag, …
for example:
Google Adwords:
The variable name must be spelled “clickTAG” (upper-case TAG; no space between click and TAG) and not “click tag,” “Click Tag,” or any other form. This is the proper code for the clickTAG parameter:
(http://adwords.google.com/support/bin/answer.py?hl=en&answer=26938)
Youtube Ads:
Please note: Our ad serving system will recognise multiple versions of clickTag casing. You may use any of the following: clickTag, clicktag, or clickTAG.
(http://uk.youtube.com/t/ads_std_banner#flash)
