If you are newbie – don’t forget!
clicktag syntax is different for different sites/ad-networks
Different syntax: clicktag, clickTag, clickTAG,…
Most common syntax are:
clickTAG and clickTag
rare versions:
ClickTag, ClickTAG, clicktag, …
for example:
Google Adwords:
The variable name must be spelled “clickTAG” (upper-case TAG; no space between click and TAG) and not “click tag,” “Click Tag,” or any other form. This is the proper code for the clickTAG parameter:
(http://adwords.google.com/support/bin/answer.py?hl=en&answer=26938)
Youtube Ads:
Please note: Our ad serving system will recognise multiple versions of clickTag casing. You may use any of the following: clickTag, clicktag, or clickTAG.
(http://uk.youtube.com/t/ads_std_banner#flash)
clickTAG – tracking and dynamic linking variable for flash banners. (Important for online ads producers, publishers, media buying agency, online project coordinator).
clickTAG is conventional name of variable which is transporting variable for link URL between HTML and FLASH banner.
Why clickTAG
- This is most common and guarantied way to track flash banner clicks
- This is simple way to change landing page link for overal online campaign (without reproducing flash banners)
If you can’t track clicks on banners – you can’t see real performance from ad-serving platform. Click Rate (CTR) is one of basic banner measures.
clickTAG is variable (in _root banner level). It stores external (not hard-coded in flash) link for tracking clicks.
clickTAG is case sensitive. This means that producers have to check right syntax for each ad-network/site.
