Online Advertising & Marketing Proffesional blog

How Online Advertisement works. Something about Banners and other forms of ads ;)

clickTAGer

JPG compression

Fast method: optimization in flash
Normal method: optimization in photoshop + import to flash
Fast vs Normal – You can try fast optimization before normal, sometimes quality result is the same.

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Optimizing individual Image (JPG) in library

Goto Library (shortcut CTRL+L)
Sort Bitmaps
(Put all bitmaps to folder Bitmaps)
Optimize individualy

Individual optimization (JPG/PNG/GIF methods)
 
 
 

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Banners Templates – Create your own.

>>> VIDEO how set up clickTAG in FLASH CS4

Choose suitable basic for template
Important to choose most freequent usable template basic. Tempale is for speed not for problems :)
Set up sequence:

Dimmension
FPS (Frames Per Second)
Layers
Layers Names
Show/Hide/Lock layers
Publish SWF version
Compression On
Flash + HTML
Include XMP Data (CS4) Off
Protect From Import
Action Script
Rullers
Guidliness

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How to check banner size quickly

1. Press: CTRL+ENTER (Publish Preview)
2. If you see error/warning message like this:

 
You can press Enter Again.
This warning message show you that some objects (imported from Adobe iliustrator) aren’t supported in 7 swf version. Usualy there is no problem with swf version 8.
3. As result we can see flash preview:

4. Press CTRL+B (Bandwidth) – you can [...]

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Check “Compress movie” in publish settings 

Always use “Compression movie” as default. It saves bandwidth and server space.
Sometimes (old Content Management Systems) don’t support compressed swf files. 
File->Publish Settings ->Flash -> Compress Movie

 

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