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Compression | Online Advertising & Marketing Proffesional blog

How Online Advertisement works. Something about Banners and other forms of ads ;)

JPG compression

Minimum Kbs - Maximum quality!

Fast vs Normal – You can try fast optimization before normal, sometimes quality result is the same. 

Fast optimization in flash

brutal force optimization – try first, then think :)

1. Go to library window (shortcut: CTRL+L)

library

2. Choose Bitmap object (JPG or PNG or GIF)

library2

3. Double click on bitmap – Opens window with options

lib3

4. Switch to Custom and set quality rate (0-100). Try 30-50 first.

lib4

5. Test Bitmap Size and visual quality (press TEST button), check size, check visual quality

lib5

6. If quality is OK, try to reduce size again (type lower custom-quality)

lib6

7. If quality is OK press OK button, and try the same optimization steps to next bitmap

8. Re-export SWF and check new size.

9. If overall bitmap quality (during animation) is OK and new size is OK too – work finished. Else try Normal optimization in photoshop

Attention – Adobe Flash CS4 has OPTIMIZATION BUGS. >>>
After bitmap optimization try re-export SWF file and run it. If bitmaps became flickering/disappearing, you have to close FLA file then re-open it and export SWF again. >>>

 

Normal optimization in photoshop

Saving bitmap file : Adobe photoshop -> File -> Save for WEB (Alt+Shift+Ctrl+S)

1. Save for WEB window view

save_for_web_1

2. Try optimise

  • JPEG (type)
  • Quality (0-100) 
  • Optimized
  • You can try blur (higher blur = lower quality, lower size)
  • Set metadata to None (no metadata = lower file size)

save_for_web_2

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Optimizing individual Image (JPG) in library

  1. Goto Library (shortcut CTRL+L)
  2. Sort Bitmaps
  3. (Put all bitmaps to folder Bitmaps)
  4. Optimize individualy

Individual optimization (JPG/PNG/GIF methods)

 

In Library - Press right mouse button on Bitmap. From contextual menu choose Properties

In Library - Press right mouse button on Bitmap. From contextual menu choose Properties

 

Choose JPG first (later check with GIF/PNG)

Choose JPG first (later check with GIF/PNG)

 

This option is default, but we must use Custom

This option is default, but we must use Custom

1. Choose JPG compression 2. Press TEST button 3. Look at result. 4. Check size in kBs. USE DIFFERENT JPG QUALITY SETTINGS for best quality/size results

1. Choose JPG compression 2. Press TEST button 3. Look at result. 4. Check size in kBs. USE DIFFERENT JPG QUALITY SETTINGS for best quality/size results

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Banners Templates – Create your own.

>>> VIDEO how set up clickTAG in FLASH CS4

clicktag_promo1

Choose suitable basic for template

Important to choose most freequent usable template basic. Tempale is for speed not for problems :)

Set up sequence:

  1. Dimmension
  2. FPS (Frames Per Second)
  3. Layers
  4. Layers Names
  5. Show/Hide/Lock layers
  6. Publish SWF version
  7. Compression On
  8. Flash + HTML
  9. Include XMP Data (CS4) Off
  10. Protect From Import
  11. Action Script
  12. Rullers
  13. Guidliness
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How to check banner size quickly

1. Press: CTRL+ENTER (Publish Preview)

2. If you see error/warning message like this:
not_supported_version

 

You can press Enter Again.
This warning message show you that some objects (imported from Adobe iliustrator) aren’t supported in 7 swf version. Usualy there is no problem with swf version 8.

3. As result we can see flash preview:

preview

4. Press CTRL+B (Bandwidth) – you can see swf information

preview-ctrl_b

5. The same result – View->Bandwidth Profiler

preview-ctrl_b_menu

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Check “Compress movie” in publish settings 

Always use “Compression movie” as default. It saves bandwidth and server space.

Sometimes (old Content Management Systems) don’t support compressed swf files. 

File->Publish Settings ->Flash -> Compress Movie

Publish settings

 

Flash Compression

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