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Cs4 | Online Advertising & Marketing Proffesional blog

How Online Advertisement works. Something about Banners and other forms of ads ;)

JPG compression

Minimum Kbs - Maximum quality!

Fast vs Normal – You can try fast optimization before normal, sometimes quality result is the same. 

Fast optimization in flash

brutal force optimization – try first, then think :)

1. Go to library window (shortcut: CTRL+L)

library

2. Choose Bitmap object (JPG or PNG or GIF)

library2

3. Double click on bitmap – Opens window with options

lib3

4. Switch to Custom and set quality rate (0-100). Try 30-50 first.

lib4

5. Test Bitmap Size and visual quality (press TEST button), check size, check visual quality

lib5

6. If quality is OK, try to reduce size again (type lower custom-quality)

lib6

7. If quality is OK press OK button, and try the same optimization steps to next bitmap

8. Re-export SWF and check new size.

9. If overall bitmap quality (during animation) is OK and new size is OK too – work finished. Else try Normal optimization in photoshop

Attention – Adobe Flash CS4 has OPTIMIZATION BUGS. >>>
After bitmap optimization try re-export SWF file and run it. If bitmaps became flickering/disappearing, you have to close FLA file then re-open it and export SWF again. >>>

 

Normal optimization in photoshop

Saving bitmap file : Adobe photoshop -> File -> Save for WEB (Alt+Shift+Ctrl+S)

1. Save for WEB window view

save_for_web_1

2. Try optimise

  • JPEG (type)
  • Quality (0-100) 
  • Optimized
  • You can try blur (higher blur = lower quality, lower size)
  • Set metadata to None (no metadata = lower file size)

save_for_web_2

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ClickTAG flash CS4/MX/CS3 action script (AS1, AS2)

Filed under: Banners production, action script — Tags: , , , , , , , , , — clickTAGer @ 9:34 pm 2009/02/17

VIDEO: how to put clickTAG in CS4 Flash version

Get Adobe Flash player

 

Most common clickTAG version:

on (release) { 
getURL (_root.clickTAG, “_blank”); 
}

clickTag version:

on (release) { 
getURL (_root.clickTag, “_blank”); 
}

clicktag version:

on (release) { 
getURL (_root.clicktag, “_blank”); 
}

For advanced flash user:

_root prefix – because clickTAG is set in root level, using root you are safe in case you use button in other movieclip or level.

Always use on (release) - because on(press) will be blocked by browser

“_blank” - most requirements notes blank as default rule. If you have free of choice – use blank when ad is served on other site then landing page. But you can use “_self” if ad directs to same domain (inner ad-campaign)

 

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Flash cs4 bug. jpg optimizing (bitmap)

Filed under: Banners production, CS4 BUGS — Tags: , , , , , , , , , , , — clickTAGer @ 3:01 am 2009/02/10

Other CS4 BUG.

BUG APPEARS: when you trying to optimize bitmap in library (changing JPG compression level).

BUG RESULT: Errorous bitmap  (disappearing , flickering, blinking,…) in final SWF file or in flash preview.

SOLUTION: Save (with optimized jpg), Close (FLA with bug), Re-Open FLA, Re-publish. Result must be OK.

If you see the same problem with other JPG try again (each time this bug appears do the same operations).

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CS4 bug – open several fla files :(

Filed under: Banners production, CS4 BUGS — Tags: , , , , , , — clickTAGer @ 8:03 pm 2009/02/08

This bug is old bug of cs4 (Windows XP SP3). Problem is important for banner makers.

Problem:

When flash CS4 isn’t loaded yet.

It’s impossible to open several selected FLA files  - flash crashes on starting point

adobe_flash_cs4_bug

Nothing changed from initial CS4 release. I am using original product (not hacked/cracked), but result is the same after several updates from Adobe.

Before opening several files you must start Flash CS4. Then select several FLA files and press enter.

I DISSAPOINTED about adobe software quality. Too much bugs and too much unimportant features.

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Optimizing individual Image (JPG) in library

  1. Goto Library (shortcut CTRL+L)
  2. Sort Bitmaps
  3. (Put all bitmaps to folder Bitmaps)
  4. Optimize individualy

Individual optimization (JPG/PNG/GIF methods)

 

In Library - Press right mouse button on Bitmap. From contextual menu choose Properties

In Library - Press right mouse button on Bitmap. From contextual menu choose Properties

 

Choose JPG first (later check with GIF/PNG)

Choose JPG first (later check with GIF/PNG)

 

This option is default, but we must use Custom

This option is default, but we must use Custom

1. Choose JPG compression 2. Press TEST button 3. Look at result. 4. Check size in kBs. USE DIFFERENT JPG QUALITY SETTINGS for best quality/size results

1. Choose JPG compression 2. Press TEST button 3. Look at result. 4. Check size in kBs. USE DIFFERENT JPG QUALITY SETTINGS for best quality/size results

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