How Online Advertisement works. Something about Banners and other forms of ads ;)
PPA – Pay Per Action
Cost of Advertising based on user action. GENERIC Performance based advertisement model.
Action can be quality-based action (for example registration, sale, etc.).
CPA/PPA (parent – generic)
Differences:
clickTAG method action script example:
getURL(clickTAG,”_blank”);
Hard-coded (direct link) method example:
getURL(“http://www.domain.com/xxxx”,”_blank”);
| (clicktag) method | Hardcoded (direct) link method | |
| Warnings: | Warning:
You must know exact syntax for clicktag variable and/or code part for clicktag. |
Now additional warnings, just put getURL with URL |
| TO TRACK clicks on flash banners. (To track impressions and clicks ad-server have to intercept click event) |
YES Click -> clickTAG value -> ad-server track -> ad-server redirect -> landing page |
NO Click -> URL -> landing page |
| Quick/simple link change . (if you want to change landing page during campaign) |
Yes You can change value on ad-server |
No (you have to change SWFs) |