Online Advertising & Marketing Proffesional blog

1. Goto Library (shortcut CTRL+L)
2. Sort Bitmaps
3. (Put all bitmaps to folder Bitmaps)
4. Optimize individualy

Individual optimization (JPG/PNG/GIF methods)

In Library - Press right mouse button on Bitmap. From contextual menu choose Properties

Choose JPG first (later check with GIF/PNG)

This option is default, but we must use Custom

1. Choose JPG compression 2. Press TEST button 3. Look at result. 4. Check size in kBs. USE DIFFERENT JPG QUALITY SETTINGS for best quality/size results

 If you are newbie – don’t forget!
clicktag syntax is different for different sites/ad-networks

Different syntax: clicktag, clickTag, clickTAG,…

Most common syntax are:

clickTAG and clickTag

rare versions:

ClickTag, ClickTAG, clicktag, …

for example:

Google Adwords:

The variable name must be spelled “clickTAG” (upper-case TAG; no space between click and TAG) and not “click tag,” “Click Tag,” or any other form. This is the proper code for the clickTAG parameter:
(http://adwords.google.com/support/bin/answer.py?hl=en&answer=26938)

Youtube Ads:

Please note: Our ad serving system will recognise multiple versions of clickTag casing. You may use any of the following: clickTag, clicktag, or clickTAG.
(http://uk.youtube.com/t/ads_std_banner#flash)

>>> VIDEO how set up clickTAG in FLASH CS4

Choose suitable basic for template

Important to choose most freequent usable template basic. Tempale is for speed not for problems :)

Set up sequence:

1. Dimmension
2. FPS (Frames Per Second)
3. Layers
4. Layers Names
5. Show/Hide/Lock layers
6. Publish SWF version
7. Compression On
8. Flash + HTML
9. Include XMP Data (CS4) Off
10. Protect From Import
11. Action Script
12. Rullers
13. Guidliness

Location of Adobe Flash CS4 templates:

C:Documents and SettingsUserNameLocal SettingsApplication DataAdobeFlash CS4enConfigurationTemplates

Location of Adobe Flash CS3 templates:

C:Documents and SettingsUserNameLocal SettingsApplication DataAdobeFlash CS3enConfigurationTemplates

• Don’t forget – disk letter can be different (example – C:)
• UserName – current windows user.

Create Banner Flash template:

Initial flash cs4 installation has no “Template” folder. You can create it manually.

Then you can create folder inside (for example “ADS”):

C:Documents and SettingsUserNameLocal SettingsApplication DataAdobeFlash CS4enConfigurationTemplatesADS

Press CTRL+N or menu: FILE->New->Templates. You will see new empty category "ADS"

Then you can copy FLA files to this directory or save FLA file from flash:

Choose template name and Category:

Choose description (optional):

File appears in folder:

For easy controling bitmaps in your library you can rearrange bitmap-objects sorting by type.

Objective -> quick sort by object type.

1. Initial setting for library – there is no “Type” bar. 

2. Resize library till you can see “Type”

3. Drag and drop -> near field “Name”

4. Sort by “Type”.