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Gif (file Format) | Online Advertising & Marketing Proffesional blog

How Online Advertisement works. Something about Banners and other forms of ads ;)

Banner backups (GIF/JPG) – text readability

Filed under: Banners production — Tags: , , , , , — clickTAGer @ 9:46 pm 2009/04/15

Do you have problem: Low-readability?

Solution: Change font smoothing in photoshop.

Try this (adobe photoshop CS4 interface) and find the best smoothing option:

text_readability

Choose font smoothing

 (None, Sharp, Crisp, Strong, Smooth) 

Depending on factors like font, background, font size, font color , you have to choose the best option.

text_readability_closer

Closer look

Always try different options, sometimes sharp will be too pixelated, smooth will be too blurry.

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Optimizing individual Image (JPG) in library

  1. Goto Library (shortcut CTRL+L)
  2. Sort Bitmaps
  3. (Put all bitmaps to folder Bitmaps)
  4. Optimize individualy

Individual optimization (JPG/PNG/GIF methods)

 

In Library - Press right mouse button on Bitmap. From contextual menu choose Properties

In Library - Press right mouse button on Bitmap. From contextual menu choose Properties

 

Choose JPG first (later check with GIF/PNG)

Choose JPG first (later check with GIF/PNG)

 

This option is default, but we must use Custom

This option is default, but we must use Custom

1. Choose JPG compression 2. Press TEST button 3. Look at result. 4. Check size in kBs. USE DIFFERENT JPG QUALITY SETTINGS for best quality/size results

1. Choose JPG compression 2. Press TEST button 3. Look at result. 4. Check size in kBs. USE DIFFERENT JPG QUALITY SETTINGS for best quality/size results

Share and Enjoy:
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  • Digg
  • del.icio.us
  • Google Bookmarks
  • LinkedIn
  • Live
  • MySpace
  • Netvibes
  • Technorati
  • TwitThis
  • email
  • PDF
  • Print
  • RSS
  • Yahoo! Bookmarks