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Google Adwords | Online Advertising & Marketing Proffesional blog

How Online Advertisement works. Something about Banners and other forms of ads ;)

CTR – Click Through Rate

Filed under: Glossary, online marketing advertisement — Tags: , , , , , , , , , — clickTAGer @ 12:34 am 2009/02/20

Click-Through-Rate (CTR)

The number of times a link is clicked on divided by the number of impressions. Main Performance Indicator for Online ads.

For example CTR 1%  =  1000 impressions and 10 clicks

CTR = clicks/Impressions*100

 

Or simple formula in excel:

ctr_excel_formula_1

Excel formula

 

ctr_excel_formula_2

 

ctr_excel_formula_3

 

ctr_excel_formula_4

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clickTAG syntax

Filed under: Banners production, action script — Tags: , , , , , , — clickTAGer @ 4:21 pm 2009/02/03

 If you are newbie – don’t forget!
clicktag syntax is different for different sites/ad-networks

Different syntax: clicktag, clickTag, clickTAG,…

Most common syntax are:

clickTAG and clickTag

rare versions:

ClickTag, ClickTAG, clicktag, …

for example:

Google Adwords:

The variable name must be spelled “clickTAG” (upper-case TAG; no space between click and TAG) and not “click tag,” “Click Tag,” or any other form. This is the proper code for the clickTAG parameter:
(http://adwords.google.com/support/bin/answer.py?hl=en&answer=26938)

Youtube Ads:

Please note: Our ad serving system will recognise multiple versions of clickTag casing. You may use any of the following: clickTag, clicktag, or clickTAG.
(http://uk.youtube.com/t/ads_std_banner#flash)

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