Online banner campaign: Unique visitor vs clicks (CTRu vs CTR)
CTR is higher then CTR (unique) for game-banners.
Banner Burnout = Decreasing CTR
Banner (ad slot) CTR is down after time. Why?
CPO: Cost Per Order = Total Commission/sales.
CPO: Cost Per Order = Total Commission/sales.
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FRM/FFM – Flat Rate (Month)/Flat Fee (Month)
FRM – Flat Rate (Month) – Ad-slot Cost for Month
FFM – Flat Fee (Month) – Ad-slot Cost for Month
Advertising model – based on time period Month.
For example you pay for 2 months 10.000$ - banner on site – start page + internal pages.
FRM = 5.000$month. Total 10.000$= 5.000$ * 2months.
Simplest and oldest cost model for Internet [...]
FRW/FFW – Flat Rate (Week)/Flat Fee (Week)
FRW – Flat Rate (Week) – Ad-slot Cost for Week
FFW – Flat Fee (Week) – Ad-slot Cost of Week
Advertising model – based on time period Week.
For example you pay for 2 weeks 1.000$ - banner on site front page.
FRW = 500$week. Total 1.000$ = 500$ * 2weeks.
Simplest and oldest cost model for Internet advertising. Publishers [...]
