Online Advertising & Marketing Proffesional blog

FRD – Flat Rate (Day) – Ad-slot Cost for Day

FFD – Flat Fee (Day) – Ad-slot Cost of Day

Advertising model – based on time period.

For example you pay for 10 days 1000$  - banner on site front page.

FRD = 100$day. Total 100$  = 10$ * 10days.

Simplest and oldest cost model for internet advertising. Publishers like this model – because they know exact income of advertising, and they can plan income for future. 

Similar models: FRW – Flat Rate Week, FRM – Flat Rate Month.

Price model of Internet advertising based on impressions. CPM is the same like CPT. This model is more similar to Flat Rate then CPC/CPA.

CPM – Cost per Mile (Cost per 1000 Impressions)

CPT – Cost Per Thousand (Cost per 1000 Impressions)

CPI – Cost Per Impression (Cost per 1 Impression)

If you are advertiser: You pay for impressions, CPM is price for 1000 impressions. 

If you are publisher: You earn from ad slot position impressions. 

Example:

CPM = 10$ = 1000 impressions of ad costs 10$

Default CPM is overall (not for unique user) impressions without any guaranties that user saw the ad. Impression is generated always when HTML is loaded, but user go for next page without visual impact with ad (for example ad in context and under scrolling area).

User reloading factor:

Ad-servers have/not have reload filters – if user reloads the same page several times – ads on CPM model will or not use impression pool:

CPA – cost per action

PPA – Pay Per Action

Cost of Advertising  based on user action. GENERIC Performance based advertisement model. 

Action can be quality-based action (for example registration, sale, etc.).

CPA/PPA (parent – generic)

• CPA/PPA (Cost Per Acquisition) (child specific)
• CPC/PPC (cost per click) (child specific)
• CPS/PPS (Cost Per Sale) (child specific)
• CPL/PPL (Cost per Lead) (child specific - usually meaning a free registration)

Differences:

clickTAG method action script example:

getURL(clickTAG,”_blank”);

Hard-coded (direct link) method example:

getURL(“http://www.domain.com/xxxx”,”_blank”);