CPO: Cost Per Order = Total Commission/sales.
CPO: Cost Per Order = Total Commission/sales.
FRM/FFM – Flat Rate (Month)/Flat Fee (Month)
FRM – Flat Rate (Month) – Ad-slot Cost for Month
FFM – Flat Fee (Month) – Ad-slot Cost for Month
Advertising model – based on time period Month.
For example you pay for 2 months 10.000$ - banner on site – start page + internal pages.
FRM = 5.000$month. Total 10.000$= 5.000$ * 2months.
Simplest and oldest cost model for Internet advertising. Publishers like this model – because they know exact income of advertising, and they can plan income for future. Larger the period (for example month vs week) – larger guaranty for publisher.
Similar models: FRD – Flat Rate Day, FRW – Flat Rate Week.
FRW/FFW – Flat Rate (Week)/Flat Fee (Week)
FRW – Flat Rate (Week) – Ad-slot Cost for Week
FFW – Flat Fee (Week) – Ad-slot Cost of Week
Advertising model – based on time period Week.
For example you pay for 2 weeks 1.000$ - banner on site front page.
FRW = 500$week. Total 1.000$ = 500$ * 2weeks.
Simplest and oldest cost model for Internet advertising. Publishers like this model – because they know exact income of advertising, and they can plan income for future. Larger the period (for example week vs day) – larger guaranty for publisher.
Similar models: FRD – Flat Rate Day, FRM – Flat Rate Month.
FRD/FFD – Flat Rate (Day)/Flat Fee (Day)
FRD – Flat Rate (Day) – Ad-slot Cost for Day
FFD – Flat Fee (Day) – Ad-slot Cost of Day
Advertising model – based on time period.
For example you pay for 10 days 1000$ - banner on site front page.
FRD = 100$day. Total 100$ = 10$ * 10days.
Simplest and oldest cost model for internet advertising. Publishers like this model – because they know exact income of advertising, and they can plan income for future.
Similar models: FRW – Flat Rate Week, FRM – Flat Rate Month.
CPA – Cost Per Action (PPA – Pay Per Action)
PPA – Pay Per Action
Cost of Advertising based on user action. GENERIC Performance based advertisement model.
Action can be quality-based action (for example registration, sale, etc.).
CPA/PPA (parent – generic)
- CPA/PPA (Cost Per Acquisition) (child specific)
- CPC/PPC (cost per click) (child specific)
- CPS/PPS (Cost Per Sale) (child specific)
- CPL/PPL (Cost per Lead) (child specific - usually meaning a free registration)