CPA – Cost Per Action (PPA – Pay Per Action)
PPA – Pay Per Action
Cost of Advertising based on user action. GENERIC Performance based advertisement model.
Action can be quality-based action (for example registration, sale, etc.).
CPA/PPA (parent – generic)
- CPA/PPA (Cost Per Acquisition) (child specific)
- CPC/PPC (cost per click) (child specific)
- CPS/PPS (Cost Per Sale) (child specific)
- CPL/PPL (Cost per Lead) (child specific - usually meaning a free registration)
